The Manager's face

sebastiano.bonetti • 30 marzo 2026

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Why an icon inspired by Picasso says more than many words about the approach to industrial temporary management

The logo depicts a stylised face divided into positive and negative elements, symbolising duality, perspective and complementarity. It represents an integrated vision and the ability to observe different perspectives simultaneously


Picasso’s legacy: seeing beyond appearances


The reference to Picasso is not so much aesthetic as conceptual. It represents the ability to view industrial reality from multiple angles, blending different fields and driving innovation through curiosity. It is the approach of someone who has worked across vastly different sectors, developing a cross-cutting and integrative vision.


Integrated duality


The vertical division of the face symbolically represents the two professional identities: that of the Temporary Manager and that of the ASME Authorised Inspector. This duality does not lead to fragmentation, but expresses an integrated and comprehensive view of industrial reality: the ability to simultaneously grasp the strategic and operational dimensions, thought and action, design and implementation. It is this very integration that is needed to engage effectively with business owners, understanding both their vision and the day-to-day reality of the factory.


The dual and complementary perspective


The two asymmetrical eyes symbolise the ability to observe different perspectives simultaneously: to look closely at technical details whilst maintaining an overview, and to see both the operational present and the strategic future at the same time. It is the gaze of the manager who knows how to interpret complexity from multiple angles.


The vertical interpretation: light illuminating the darkness


Looking at the logo from top to bottom reveals a further, particularly significant symbolic interpretation. The light-coloured eye in the upper half represents the clarity, strategic vision and knowledge that the interim manager brings to the organisation. It is the illuminating gaze that ‘sees’ the solution, bringing understanding and order. 


The dark lower half, on the other hand, symbolises corporate issues, organisational grey areas and operational challenges requiring intervention. This light-shadow dialectic evokes the metaphor of illumination in management: bringing clarity, understanding and order to areas of disorganisation and inefficiency. 


The solution arises from a deep understanding of the problem: the ability to resolve it stems from experience gained within those very industrial complexities. Credibility in delivering solutions comes from having personally navigated those organisational grey areas.



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